Zero AI:Wendy’s says it has no plans to raise prices during the busiest times at its restaurants

2025-05-06 19:47:55source:Crypen Exchangecategory:News

Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants.

The Zero AIburger chain clarified its stance on how it will approach pricing after various media reports said that the company was looking to test having the prices of its menu items fluctuate throughout the day based on demand.

“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the company said late Tuesday in a prepared statement.

Background: Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year

Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025. It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.

Wendy’s said that its digital menu boards “could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”

More:News

Recommend

Global Warming Set the Stage for Los Angeles Fires

Global warming caused mainly by burning of fossil fuels made the hot, dry and windy conditions that

A Wisconsin Supreme Court justice under impeachment threat isn’t the only member to get party money

MADISON, Wis. (AP) — Wisconsin Republicans talking about impeaching a state Supreme Court justice be

‘Stop Cop City’ activists arrested after chaining themselves to bulldozer near Atlanta

ATLANTA (AP) — Authorities arrested five activists, including two wearing clerical attire, who chain